Confessions of a media artist

A Viennese off-space, basically a shopfront composed of eighteen identical shop windows, is home to my latest media work of art. With “Propaganda”, I’m showing honour and reverence for the city’s great past in shop architecture.

The installation indeed is begging for the attention of passers-by, like any good window-dressing – but purely to bewilder them. Thanks to 5832 LED lamps switched at a speed of 30 cycles per second, I put visitors into a trance-like state, leave them in this state for a minute, and then slowly start to enlighten them as to what this is. The word “PROPAGANDA” appears, in glowing capital letters. And a confession: “LENA LAPSCHINA”. Smoke. Loop.

On view every day through Feb. 28th from dusk to midnight.

Note to conservators: This media installation uses 18 off-the-shelf Cielos Move LED panels, 5 Video Control Units, approx. 100 m of Ethernet wire, and a portion of Zumtobel-proprietary software.


“Propaganda”: 25 metres of shop window present the media installation to passers-by.


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